Beer Stories: Craft Beer Industry Insights

TEASER | Co-Founder & CEO of Heart of Darkness Craft Brewery, John Pemberton

January 26, 2023 Hosts: Mischa Smith & Alex Violette, Guest: John Pemberton Season 1 Episode 0
Beer Stories: Craft Beer Industry Insights
TEASER | Co-Founder & CEO of Heart of Darkness Craft Brewery, John Pemberton
Show Notes Transcript

Enter The Darkness with Alex, Mischa, and Heart of Darkness Craft Brewery CEO John Pemberton! In Episode 7 of Beer Stories, the lads discuss all things Craft Beer Vietnam and do a deep dive on a few certain styles that they love. Full episode coming on Monday - enjoy this preview for now. Cheers! 

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Mischas Smith:

Welcome to Beer Stories. We talk about beer, we tell stories. We share stories with our friends, my name is Misha Smith, my co-host To my left as always, Alex Violet. And our guest today is the founder and CEO of Heart of Darkness Craft Brewery John Pemberton.

John Pemberton:

Hey guys, thanks for asking me to join. Sierra Nevada great gateway beer, I think. and also Dogfish had 60 minute ipa, which stayed my two solid go-to beers for my whole time in the States, and was the start of a 16 kilo journey that I added on during that time in the US

Mischas Smith:

that you measure,

John Pemberton:

I mean, you don't go back once you discovered craft, right? after discovering craft beer, moved to China and there's no craft beer again. So there I am in a Barron wasteland of Ching do Heineken tiger and beers that really aren't worth getting fat for. a good mate of mine. He kept saying, we should brew. We should brew, we should brew. I very quickly got absolutely obsessed, quit my job, and did nothing but brew for six months. turned out I was pretty good at it. we don't have to deal with too many drunks, know? And I think the difference is, you know, you, you drink the cheaper macro beers. To get drunk, whereas craft beer, you're drinking it from the experience. Galax is another favorite of mine, but Galax is so hit and miss one year, it'll be outstanding. The next year it'll taste like sacks and, yeah.

Mischas Smith:

Tastes like once Sir

John Pemberton:

Yeah. I realized after I said that

Mischas Smith:

if I've ever heard that phrase. before.

John Pemberton:

It does, it tastes like, Muslim sack no, I'm with you on that. I'd love to see more sour beers in the market. and I think that they will take off eventually. I think it's just a case of time Who wants to drink bad beer? I mean, really it's just not worth it. There's enough beer which will give you a minging hangover and just taste mundane. the whole point of craft beer is to, for me, it's to challenge the way you look at beer and, and way people think about beer. And, and I think it's beholden upon us to just do the best job that we possibly can and put out the best flavors that we can.

Mischas Smith:

Life's too short to drink bad beer.

John Pemberton:

Yeah. I only drink beer. That's worth getting fat for

Mischas Smith:

our guest today is john Pemberton.

John Pemberton:

Hey guys, thanks for asking me to join.